Backlinks remain one of the most important ranking factors for SEO for e-commerce sites.
By building links from high-authority sites, you can increase referral traffic while also boosting your site’s authority in the eyes of search engines.
One proven tactic for scoring impactful backlinks is article marketing and submission.
By creating informative, engaging content and getting it published on external sites, you can earn powerful backlinks while also establishing your expertise.
There are a few key reasons why article marketing should be part of your e-commerce SEO strategy:
- High-quality backlinks: Articles published on authority sites will include backlinks to your site, helping search engines see you as a trusted resource.
- Referral traffic: Articles can drive direct clicks and visitors from people reading your content. This is especially true if published on sites with high organic traffic.
- Brand visibility: Writing articles allows you to highlight your brand, products, and services in front of a targeted audience.
- Thought leadership: Consistently publishing quality articles establishes expertise and trust in your niche.
Here are some tips to help your article marketing efforts succeed:
- Choose sites carefully: Target websites with authority in your niche, such as popular blogs, magazines, or industry publications. Getting links from these trusted sources is ideal.
- Optimize content: Include targeted keywords naturally throughout your articles. Use subheadings, bold text, and italics to highlight key points.
- Provide value: Write genuinely useful, informative articles. Don’t just make them thinly veiled product promotions. Offer actionable tips and data-backed insights readers will appreciate.
- Include visuals: Charts, graphs, pictures, and other media make content more engaging. Take advantage of visuals to complement your articles.
- Follow guidelines: Carefully adhere to submission guidelines. This increases the likelihood that your articles will be accepted for publication.
- Promote your articles: After an article is live, promote it via social media, email marketing, and other channels to boost its reach.
- Track links: Use link-tracking software to monitor backlinks and referral traffic from your articles. This helps reveal your most effective placements.
Here are some article topic ideas specifically relevant to driving links and visibility for e-commerce businesses:
- Trend reports and forecasts for your product niche or industry
- Comparing the top 5 vendors/brands in your space
- Expert interviews with influencers in your market
- Tutorials teaching relevant skills (e.g. makeup application for a beauty brand)
- Lists like “The 7 Most Common Mistakes to Avoid When ____”
- Roundups reviewing “The 10 Best ______ for X Purpose”
- Guides for “How to Choose/Buy the Right _______”
- Curated collections of resources, tools, or further reading